Let’s rewind two centuries, shall we? For the past 200 years only hazardous, messy and lousy jobs were automated. Fast forward to today and we’re witnessing the automation of more sophisticated knowledge work. 47% of all jobs in the US, and 33% of those in Europe, are at very likely to be replaced by technology within the next twenty years, according to research by Oxford University. Why? We are now in the midst of the “5 mega trends”: big data; always connected mobile devices; social networking; cloud computing and Machine Learning and Artificial Intelligence

These 5 mega trends are rewriting both the definition of work and its level of augmentation and call for an innovation of our approaches to talent management and development. That latter is not in scope for this week’s blog. The rewriting of work is.

Hello information generation

Lynda Gratton is currently thé worldwide authority with respect to "The Future of Work”. She’s calling on companies and institutions to redesign the experiences they offer talents to enable frequent job and role changes: even if those talents are optimally engaged. Her conclusion is dictated by the fact that "highbrow" professionals are less likely to commit to just one employer for life.

Last Monday I invited our Forzes colleague Marcel van der Pol to join a quarterly talent meeting at one of my clients. Marcel is a gifted theater producer and performing artist. During the presentation of his third book on the 11th h of June the idea was born to invite him over.

Here’s what happened.