The power of purpose

Dan Pontefract combined his experience, vision and research on employee engagement, behaviour and culture to engage us at the ATD 2015 global conference on the topic of purpose. He urges professionals and organisations to elevate their mindset and focus on jobs or careers to one of purpose on three crucial levels: personal, organisational and workplace role.


If all three can be ignited and if they’re positively interconnected, the benefits should be tangible for employees, teams, the organisation, customers, and perhaps most importantly, society as a whole. Dan referred to this balanced state as the "sweet spot." When one area is lacking or ignored the results range from disengagement, apathy, lack of growth and even bankruptcy.

Enjoy Dan’s words and vision and his forthcoming book that will be available on May 10 2016. Dan: thanks for sharing for my camera! 

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Evert Pruis

Upcoming events

May 19/22 | ATD 2019 International Conference & Exposition

Implementing Machine Learning & AI in Learning - Global Cases and Best Practices
Koko Nakahara (Japan), Amit Nagpal (India), Paul Signorelli (USA) and Evert Pruis (Forzes | The Netherlands)

Keep them aligned! Neurological insights for talent development
Ria van Dinteren (Breinwerk) and Evert Pruis (Forzes)

May 19-22, 2019

Washington D.C., USA

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