In recent years it may have been enough to clarify the question (and the question behind the question) of our clients and delve into the design, development and delivery of the content as quickly as possible. Our roles as learning, development and training experts may have been quite content driven.

In 2014 the A(S)TD was primarily focussed on just one question: “what business impact will we reach with our learning intervention?” How will we - as learning, development and training experts - improve the business performance of our clients or the company we work for?

“Return on Investment” and “Learning & Development as someone who sets, rather than sits at the table” fits in this line of thinking. Without a seat in the management team meetings of our in- or external clients, it’s hard to align to the business, isn’t it? This line of thinking invites us as learning experts to broaden our scope with business, change and organisational skills and grow our hierarchical rigidity.